For over a century, Target stores have provided clothing, household items, and even groceries for households around the country. Through several store redesigns and trendier looks—including “prairie” dresses—Target has been at the center of customers’ opinions and criticisms. Just in time to celebrate Pride Month in June, its new Pride Collection brings a new round of public scrutiny and boycotts.
Target has experienced economic highs and lows over the last decade. Recent highlights of the retail giant include incorporating items from the Disney Store and Hearth & Hand with Magnolia. However, even the most loyal of fans are now questioning whether or not they will continue to shop at Target.
Controversy Over Target’s Pride Collection
Scarlett Johnson, who has been outspoken against gender ideology, is a school board candidate and leader among Moms for Liberty-Wisconsin. The organization is made up of “moms, dads, grandparents, and ordinary citizens on a mission to unite community members who are ready to get involved, be engaged, and stay informed on the issues that matter to parents, families, and children in Wisconsin.” Moms for Liberty is known for advocating on local levels nationwide against school curriculums that mention LGBT rights, race, critical race theory, and discrimination. Some chapters have successfully campaigned to ban dozens of books from school libraries.
Wisconsin Right Now, a media and news company, picked up some of Johnson’s recent tweets against Target and its new Pride Collection. The company said, “Wisconsin education activist Scarlett Johnson sent the topic viral with a series of tweets…@Target has declined to comment, and the brand has been collaborating with Abprallen for about a year.”
The brand, Abprallen, promotes a number of pride designs. One that isn’t sold in Target stores states, “Satan respects pronouns.”
Johnson said, “I hope Wisconsin residents think twice before they give @target their business.”
Target Satanic Controversy: “Wisconsin education activist Scarlett Johnson sent the topic viral with a series of tweets…@Target has declined to comment, and the brand has been collaborating with Abprallen for about a year.”
Thank you @wisconsin_now 👍🏽https://t.co/DMNb9L0D7D
— Scarlett Johnson (@scarlett4kids) May 21, 2023
Another simply tweeted a SpongeBob gif that read, “Nobody cares.”
It’s not just Christians and conservatives who are boycotting the retail chain. Gays Against Groomers is an “organization of gays against the sexualization, indoctrination, and medicalization of children under the guise of LGBTQIA+.” They tweeted strong opposition to the clothing and merchandise that is available to and targets children.
This is what you will find in the kid’s section of @Target. We urge you to take your business elsewhere. They are indoctrinating and grooming them with LGBTQ ideology. It is highly inappropriate and disturbing.
We hope there are enough parents out there that understand how… pic.twitter.com/8g1UC41zAY
— Gays Against Groomers (@againstgrmrs) May 10, 2023
“We hope there are enough parents out there that will understand how wrong this is and show them that this garbage will not sell,” tweeted Gays Against Groomers.
Daily Wire reporter Megan Basham has also joined in the boycott. She tweeted, “My husband is not a boycott guy. Can’t remember him ever participating in one & he kind of smiles indulgently at my often short-lived attempts. He saw this Satanic pride gear today & w/ no prompting from me said, ‘We’re done with Target. This family doesn’t shop there anymore.’”
Basham retweeted author and podcaster Josh Daws’ comment regarding Target’s Pride Collection. Daws said, “Boycott @Target. Not only have they gone all in on pride, they’ve embraced a particularly satanic flavor of pride.”
My husband is not a boycott guy. Can’t remember him ever participating in one & he kind of smiles indulgently at my often short-lived attempts. He saw this Satanic pride gear today & w/ no prompting from me said, “We’re done with Target. This family doesn’t shop there anymore.” https://t.co/3i4MZ8tuck
— Megan Basham (@megbasham) May 21, 2023
Replying to Daws’ tweet, one person commented about his struggle with so many companies embracing and promoting pride. He said, “The problem is that I’m losing track of increasing number of companies pushing this stuff. I guess I need to keep a list.”
While America upholds and defends freedom of speech, many Christians and conservatives feel this has crossed the line. The product description of one t-shirt in Target’s Pride Collection reads, “Pride Adult Drag Queen ‘Bible Girl 666’ Short Sleeve T-Shirt.”
Another commenter promoted speaking up. He wrote, “That’s good for him. So many people sit by and just say whatever, and it allowed the crazies to go unchecked and move the line. Glad he fond his line, and hope he helps push back.”